What is Inbound Marketing?
Inbound marketing is the process of creating a well-planned and long–term content strategy whereby a business or person is promoted through the creation of specific topical content for the purpose of generating interest, attracting customers, increasing sales or building brand awareness. The techniques used for creating and sharing content come in the form of many wonderful platforms and can be blogs, podcasts, videos, eBooks, newsletters, whitepapers, search engine optimization, social media networks, and other forms of content marketing, which serve to attract customers.
Are You Still Using Outdated Methods?
Older methods of finding customers included buying attention, cold-calling, direct paper mail, radio, TV advertisements, sales flyers, spam, telemarketing and traditional advertising which are called "outbound marketing". Outbound marketing techniques are also called the “shotgun approach” whereby a company pays for promotional campaigns for products or services that targets as large of an area or population as possible. The advertising targets are almost always NOT looking for their products, good or services, but the company hopes they find someone who “may” be interested in what they are selling.
Money Well Spent
Inbound marketing is the complete opposite in that it refers to marketing activities that focuses like a laser to attract visitors who are already looking for company’s products or services, rather than spending money to get customers attention that are not in the “buying” frame of mind.
Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to the website by producing appealing content. Inbound marketing methodologies are used to reach potential customers at various levels of brand awareness. These tactics require a commitment in order to steer marketing efforts into increased opportunities, as it provides the prospect to both learn about potential customers and have potential customers learn about the business.
It has been said that marketers should earn their way in via publishing helpful information on a blog etc. in contrast to outbound marketing, where they "buy, beg, or bug their way in" via paid advertisements or telemarketers. Inbound marketing is especially effective for businesses that deal with high dollar values, long research cycles and knowledge-based products.
Hire Us Today & Increase Customers & Sales Tomorrow!
We would love to learn about your business and help position you for success. Contact us today and outmaneuver your competition with our proven Inbound Content Marketing services. Let’s have a chat…you can either email us or call 844-GR8WORD (478-9673).
About Inbound Content Marketing
Inbound Content Marketing is a Content Marketing Agency located on beautiful Long Island, NY. With over 30 years of copywriting experience including close to 20 years specifically dedicated to Digital, SEO and Website Copywriting we specialize in providing premium Content Marketing Services and Content Marketing Strategies that are guaranteed to attract more highly qualified customers and increase sales.